About us
A firm built around one unfashionable idea.
Most SMEs are not short of marketing effort. They are short of marketing that compounds.
Maison Agentic exists because there is a fourth option, and almost nobody is building it. AI agents built around your business, directed by a small team, and owned by you.
How it started
Vary Yong
Founder, Maison Agentic
Vary spent decades building and running a digital marketing agency in Singapore that he joined in 2006, and led as MD and CEO from 2010 until its sale in mid 2026. Along the way he has worked with over 300 brands, including ComfortDelGro, Honda, Riot Games, UOL and SingPost, and grew the business into a seven-figure revenue agency that went through an international acquisition, a founder-led buyout, and eventually a full exit.
Twenty years in the agency world is long enough to see the same operational drag show up everywhere: the retainer nobody can justify, the hire nobody has time to train, the tool nobody opens twice.
What changed his mind about team size was watching a small team, hired carefully and equipped properly, do the work of a department five times its size. Not by working longer hours.
By being the right people, pointed at the right problems, with the repetitive work handed to machines built for the job.
Maison Agentic is that method written down and made repeatable.
- Certified Agentic AI Professional (GSDC)
- Certified Agentic AI Marketing Professional (GSDC)
- Strategic Leadership with AI and ML Programme (SMU)
- WSQ Advanced Certificate in Learning and Performance
What we believe
Seven positions everything else is built on.
Read these before you talk to us. If you disagree with them, we are the wrong firm, and it is better to find that out now.
The agency model works for some companies. It quietly drains most of them. Founders who outsource marketing outsource the thinking that should sit closest to the business. The cost shows up later, as a brand nobody inside the company can articulate.
What your marketing knows about your customers, your voice, what has been tried and what failed, is what makes the next hire productive in a week rather than a quarter. Agencies can't build this because they don't stay. It's the part of this that compounds, and the part you keep.
Hiring the right one, trained properly, is a system. Most SMEs hire the person they can afford, give them a vague brief, and hope. We take the hiring seriously because the right hire is the asset everything else gets built around.
It exposes the weak ones and multiplies the strong ones. The companies winning with AI are not the ones buying more tools. They are the ones whose people know exactly which part of their job the machine should do, and which part it should never touch.
Not the other way around. Generic tools produce generic output. The agents we build sit inside your workflows, know your customers, speak in your voice, and do the repetitive work that was eating your team's week.
A team either ignores what's been built for them, or follows it blindly, and either way the leverage we promised doesn't show up. That's why training the team to direct and judge the agents sits alongside the build on every engagement, not as an afterthought bolted on once things aren't working.
It is to buy leverage. Cost reduction is the by-product. What you are actually buying is the ability to operate at a scale your headcount should not allow. That is the point.
Who we work with
Founders who want to own it.
Our clients are SME founders who have stopped believing that more agency hours will fix it. They want to own their marketing function, not rent it, whether that means a new hire or getting more out of the team they already have.
If that’s you, we should talk. If you’re a specialist looking to direct an AI workforce rather than be replaced by one, see who we’re building this for →
Who is who
The people behind the work.
Placeholder section, hidden until there is a team to show. Unhide it on this container under Advanced, Responsive, by turning off Hide On Desktop, Tablet and Mobile.
[Name]Strategy
[Name]Talent
[Name]Agent engineering
[Name]Delivery
What you keep
What you own when we leave.
The handover is not a single event. It is a tapering of our involvement over roughly six weeks, until the function runs without us in the room. This is what stays behind.
The team.
Your existing staff, new hires, or a mix. Distributed specialists are employed under Philippine law through an employer of record, so the relationship is yours, not ours.
The agents.
Built around your workflows, your customer language and your commercial priorities. The people who use them daily were in the room while they were built.
The operating manual.
How the agents work, how to modify them, how to train the next hire, and how to diagnose problems. Yours at handover.
The standard.
Whoever runs the team was trained to brief the work, review the output and hold the line. A skill they carry forward, not something we do indefinitely.
If you want to own it, we should talk.
We’ll talk about what your marketing actually needs to do, and whether this is the right shape for it.